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PRIVACY POLICY

SmartTrakr® Privacy Policy

Operated by Pawfect Co UK Ltd
Last updated: 12th November 2025

 

1. Introduction

This Privacy Policy explains how Pawfect Co UK Ltd (“we,” “us,” or “our”) collects, uses, and protects your personal information when you use our SmartTrakr® App, purchase SmartTrakr® products, or visit www.smart-trakr.com.

By using our services, you agree to this Policy. If you do not agree, please discontinue use of our website, app, or products.

 

2. Company Details

Controller: Pawfect Co UK Ltd
Registered Office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ
Company Number: 16175894
Email: info@smart-trakr.com
Website: www.smart-trakr.com

 

3. Information We Collect

We may collect and process the following categories of information:

Category

Examples

Identity & Contact Data

Name, email, postal address, phone number, account login details

Order & Transaction Data

Purchase history, payment method metadata (via secure processor)

Device & Usage Data

IP address, browser type, operating system, in-app activity, crash logs

QR Label & Inventory Data

Box names, descriptions, photos, storage locations (optional user input)

Marketing Preferences

Email subscription status, cookie consent, promotional choices

We do not collect or store full payment card details. All payments are processed securely through third-party providers (e.g. Stripe, PayPal, Etsy, Amazon).

 

4. How We Use Your Information

We process your personal data to:

  1. Fulfil orders and deliver purchased products;
     

  2. Provide and maintain the SmartTrakr® App and related services;
     

  3. Communicate updates, security notices, or service changes;
     

  4. Respond to enquiries, technical support, and returns;
     

  5. Personalise your user experience;
     

  6. Send optional marketing communications (only with your explicit consent);
     

  7. Comply with legal obligations and business record requirements.
     

 

5. Legal Basis for Processing

We process your information under one or more of the following lawful bases:

  • Contract: To perform a contract with you (e.g. fulfil orders, provide app access).
     

  • Consent: When you opt in to marketing or cookies.
     

  • Legal Obligation: To meet accounting, tax, or consumer law requirements.
     

  • Legitimate Interest: For business operations, analytics, or fraud prevention.
     

 

6. Sharing Your Information

We only share data where necessary and in accordance with GDPR:

  • Service Providers: Hosting, payment processing, email delivery, analytics.
     

  • Couriers: To deliver your orders.
     

  • Legal Authorities: When required by law or court order.
    All partners are vetted and bound by confidentiality and data-processing agreements.
     

 

7. International Transfers

Some service providers may process data outside the UK or EEA (e.g. cloud hosting).
In such cases, we ensure appropriate safeguards such as UK Adequacy Regulations or Standard Contractual Clauses (SCCs) are in place.

 

8. Data Retention

We keep your personal data only as long as necessary to fulfil the purposes outlined:

  • Order Records: 6 years (UK tax requirement)
     

  • App Accounts: Until deleted or inactive for 24 months
     

  • Marketing Emails: Until you unsubscribe
     

When no longer needed, data is securely deleted or anonymised.

 

9. Your Rights (UK & EU GDPR)

You have the following rights:

  • Access: Request a copy of your data.
     

  • Rectification: Correct inaccuracies.
     

  • Erasure (“Right to be Forgotten”): Delete your account/data.
     

  • Restriction: Limit how we use your data.
     

  • Portability: Request data transfer to another provider.
     

  • Objection: Opt out of marketing or certain processing.
     

To exercise any right, email privacy@smart-trakr.com.
We will respond within 30 days (extendable to 3 months for complex requests).

 

10. Cookies & Tracking

Our website uses cookies and similar technologies for functionality, analytics, and marketing.
You can manage or withdraw consent through our cookie banner or your browser settings.
For detailed information, please see our Cookie Policy.

 

11. Marketing Communications

We only send marketing emails if you’ve opted in. You can unsubscribe at any time using the “unsubscribe” link in our emails or by contacting us directly.
We never sell or rent customer email lists.

 

12. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

  • SSL encryption for all websites and app traffic;
     

  • Secure cloud storage and regular backups;
     

  • Access controls and staff training.
     

Despite these measures, no online system is completely secure; use of our services is at your own risk.

 

13. Children’s Privacy

Our products and app are not intended for children under 13.
We do not knowingly collect data from minors. Parents who believe their child has provided information may contact us for deletion.

 

14. Data Breach Procedure

If a data breach occurs, we will notify the ICO (Information Commissioner’s Office) and affected users within 72 hours where legally required.

 

15. Links to Other Websites

Our website and app may contain links to external sites.
We are not responsible for their privacy practices.
Please review those sites’ policies before submitting personal data.

 

16. Changes to This Policy

We may update this Privacy Policy from time to time.
Updates will appear on our website with a revised “Last Updated” date.
Continued use after any changes constitutes acceptance of the revised Policy.

 

17. Contact Us

For questions or requests regarding this Privacy Policy or your data rights, contact:

Data Protection Officer
Pawfect Co UK Ltd
Email: info@smart-trakr.com
Website: www.smart-trakr.com

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

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