SmartTrakr® Cookie Policy

Operated by Pawfect Co UK Ltd
Last updated: 12th November 2025

 

1. Introduction

This Cookie Policy explains how Pawfect Co UK Ltd (“we,” “us,” “our”) uses cookies and similar technologies when you visit www.smart-trakr.com or use the SmartTrakr® App.

It forms part of our Privacy Policy and complies with the UK GDPR, Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

 

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website or app. They help us remember your preferences, improve performance, and personalise your experience.

Cookies may be:

• First-party cookies (set by us); or
   

• Third-party cookies (set by external services, e.g. Google, Meta, or Wix).
   

 

3. Types of Cookies We Use

Type

Purpose

Example

Essential (Strictly Necessary)

Enable basic functions like navigation, checkout, and login. These cannot be disabled.

Session cookies, Wix site cookies

Performance & Analytics

Help us understand how visitors use our site or app to improve usability and speed.

Google Analytics, Wix Analytics

Functionality

Remember choices such as language, location, or login preferences.

User session cookies

Marketing & Advertising

Track browsing activity to deliver relevant ads and measure campaign success.

Facebook Pixel, Google Ads, TikTok Pixel

Preference Cookies

Store your cookie consent and other display settings.

Cookie banner preference cookie

 

4. How We Use Cookies

We use cookies to:

• Ensure our website and app function properly
   

• Process orders securely through checkout
   

• Improve SmartTrakr® App performance
   

• Analyse traffic and usage trends
   

• Deliver personalised advertising (if consented)
   

• Remember your cookie preferences
   

 

5. Managing Cookies

You can control cookies in two ways:

A. Via Our Cookie Banner

“We use cookies to improve your experience, provide essential site functionality, and analyse our traffic. By clicking ‘Accept All’, you consent to our use of cookies. You can manage your preferences or withdraw consent at any time.”

Buttons:

• Accept All
   

• Reject Non-Essential
   

• Manage Preferences

B. Via Browser Settings

You can block or delete cookies through your browser.
Instructions for major browsers:

• Chrome: Manage cookies in Chrome
   

• Safari: Manage cookies in Safari
   

• Edge: Manage cookies in Edge
   

• Firefox: Manage cookies in Firefox
   

Please note that disabling cookies may affect functionality, such as login persistence or checkout flow.

 

6. Third-Party Services

We may use third-party tools that set cookies to function, including:

• Wix – site hosting and analytics
   

• Google Analytics & Ads – performance and remarketing
   

• Facebook Pixel / Meta Ads – marketing tracking
   

• TikTok Pixel – marketing and performance analytics
   

• Stripe or PayPal – secure payment processing
   

Each service has its own privacy and cookie policy, which you can review on their respective websites.

 

7. Duration of Cookies

Cookies may be:

• Session cookies – deleted when you close your browser
   

• Persistent cookies – remain until they expire or are deleted manually
   

We typically retain cookies for 12 months or less, unless renewed through user activity or legal necessity.

 

8. Updates to This Policy

We may update this Cookie Policy from time to time.
Changes will be posted on this page with an updated “Last Updated” date.
By continuing to use our website or app, you agree to the revised policy.

 

9. Contact Us

For any questions about cookies or privacy, contact:

Data Protection Officer
Pawfect Co UK Ltd
Email: info@smart-trakr.com
Website: www.smart-trakr.com

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